Week 10- When good type goes bad -ie “How could they use that font—What were they thinking?

This week I will be talking specifically about an item that had promising typography, but the final product came up slightly short. Although it is in my opinion I believe that this product could have been advertised a little better, for example the type in the bottom black and white squares: even up very close it is difficult to read. The placement of the type could probably be made a little more exciting as well, although it is a pencil so it is probably not the easiest item to advertise as exciting. This pencil package is actually quite old as well, so there may have been improvements made to the design that I am unaware of. In it's defense the package does read "classic" which does seem to be implied by the simplicity (perhaps like it is supposed to be one of the first products that where released.) So while this packages design is hard to read and not exactly the most interesting thing to look at, it may actually serve its own purpose by looking like it was one of the first pencils ever released.