This week I will be talking about ligatures and there common uses. Most often ligatures are featured on books or as an advertising means (although they have other useful purposes as well) in order to draw attention or just as a way of looking nice well saving space. For this weeks example I choose a packet of "Whisper Soft" tissues. The nature of the product would seem to imply softness as well as the font that was selected for the product. The joined "f" and "t" are the ligature in this picture and although the design of the box might not be affected to much if the letters were separate it still would not look as good as it could be.
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